Out of all of the celebrities out there today, I think Amy Winehouse could use the most help. She has gone from looking like this:
to this:
She is so incredibly talented and currently one of my favorite musicians. She's wasting her life on her poor excuse of a husband and on drugs and alcohol. I like Pete Doherty too, but the two of them hanging out together definitely is not the best match:
The blog for this week will be about Message appeal - what works for you and what doesn't. Write about 2 ads that you like and what you like about the message (based on our class discussion, powerpoint slides and textbook readings).
Write about 2 ads that you don't like and what about the message you don't like.
I always like artistic, beautiful and contemporary ads. Any company whose adds are all encompassing like that, I will be attracted to. Often times, these sorts of ads are for ethical companies, which I also hold near and dear to my heart. Now, back to specific ads I like. I have had an affinity for Evian advertisements for I do not know how long. I remember going to New York city when I was sixteen and I saw a simple ad, which looked to be painted, on the side of a brick building. It was an Evian ad with a glass Evian bottle and a purple orchid inside. Later I saw the mermaid Evian advertisement, which I loved (I have always liked mermaids..The Little Mermaid is still one of my favorite movies). And I've enjoyed seeing Evian advertisements since then; whether they are in print or commercial form.
However, I do not enjoy the taste of Evian water. It tastes like tap water, but less clean. I do not buy bottled water anymore anyway, so whatever, I still enjoy Evians' ads. Basically, I would rather be aesthetically pleased by an advertisement above all else. I would rather be left thinking, "What makes Evian water better than the rest?!" than a loud and in your face VitaminWater ad saying, "VITAMIN WATER, TRY IT!"
My other favorite ad campaign consists of Levi's Jeans commercials..pretty much any of their commercials, they are all brilliant. Since Levi's has been around for so long, they do not really need to hype up their already established brand. These commercials advertise their new lines or styles. This commercial, with Mexican actor, Gael Garcia Bernal, flashes to "Levis Low Rise Jeans - Dangerously Low," at the end. These commercials are simple in message, yet reach across to a younger, hipper audience with the use of indie music, attractive actors/actresses and clever messages and story lines.
Now, for two ads that make me want to turn off the television. There are lots of those! Except it is hard for me to think of, because I do not have any channels here in Greensboro; only a DVD player. I also have not looked at recent magazines much lately. Internet advertisements will forever be my least favorite form of advertising, as far as pop-ups and tacky message boxes are concerned. I do not mind when companies I shop from online send me notifications of their new items and sales; that is a sort of symbiotic relationship -- I want to be made aware of their new items and sales. I am never enticed by, "Lose 100 pounds in 50 days!" ads, they always seem like a scam. I seek products out, they do not need to seek me.
I generally dislike radio advertisements, they always sound unbelievable. I would think they have to be the least effective form of advertising. It makes sense that radio advertisements advertising food and beverages work well, because people in their car are usually on edge, hungry and in a rush. So at that time, fast food drive ins are very appealing. My disdain for the fast food industry is a whole other story. Fast food restaurants are fueling our country and the less advertising for them, the better.
BLOG OF MY CHOICE
My favorite advertisement of all time is the Chanel No. 5 commercial featuring Nicole Kidman and Rodrigo Santoro, directed by Baz Luhrmann, the director of such movies as Romeo and Juliet and Moulin Rogue. It is actually called a short film, and it had a budget of $102 million and Kidman received $12 million for starring in the film.
It is rare that luxury brands like Chanel have television commercials reaching the masses, since most luxury brands want to keep the scarcity of their brand intact. But anyone who knows anything about fashion knows that Coco Chanel is accredited with much of what has become of contemporary fashion. This is the type of commercial that did not air often, so rare in fact, I remember freezing when it came on and telling everyone to be quiet and watch. The imagination, beauty, elegance, exclusivity and timelessness of this commercial will always keep me interested in what Chanel has to offer. I still do not understand Karl Lagerfield's personal style, but it is not like he has turned me off from the brand - I cannot afford Chanel anyway. And I'm sure Lagerfield will be replaced in due time.
