Make-up blogs for 5 and 9

Blog 5: The brand name trap
I don't know what to write for this one, please leave a comment.


Blog 9: Superbowl Ads
I loathe football and even the commercials aren't enough to keep me entertained. For years, I begrudgingly went to Superbowl parties, because it was the thing to do and it was better to go than to answer questions of why I didn't attend a Superbowl party with, "I HATE football." Superbowl ads cost millions of dollars and are available to companies who can afford those time slots.

According the GRP chart in the book, it seems like it's not worth it for advertisers to place their companies commercials during the Super Bowl, it costs about $2.4 million dollars to place a 30 minute commercial during the Super Bowl. In comparison, it costs $100,000 to $350,000 to place a commercial during top-rated prime-time.

They say that the impact of Super Bowl advertisements cannot be measured and that people enjoy the ads..I do not think those are good enough reasons to keep advertisers advertising during the Super Bowl. I think Super Bowl advertising is mainly for companies with an abundance of money, who want to flaunt who they have got on their advertising or film teams, what new product is available or what celebrity endorser is endorsing their product.