Top 10 U.S. Advertising Agencies
1. J Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy and Mather Worldwide
8. Foote, Cone and Belding Worldwide
9. Y&R Advertising
10. Publicis Worldwide
J Walter Thompsons' Ford Commercials: http://www.youtube.com/watch?v=GGHQTYc0UAg
I like these two commercials because they were filmed in Charleston, SC which has been my home away from home for over a decade. My parents used to have a beach house in Charleston and my sister and brother now live there. Whenever Charleston is featured on print or on a monitor, I am automatically drawn in. I also like how Ford is trying to reach a younger market with their use of 20-30 something year olds. It fits in with Charleston, since so many young people live there. The music is cheesy, they should have kept it traditional. Basically, I just like the comforting nostalgic feeling I get when I am reminded of Charleston.
BBDO Worldwide's Amp Energy Drink Commercial: http://www.youtube.com/watch?v=MpIgvTxSgmk
This is one of the funniest commercials I've seen in a while! I've never seen it before. Maybe this was never aired. I could see it getting many letters from mothers in the Midwestern part of the U.S. This ad targets people who have had (un)forgettable one night stands and wake up thinking, "What did I do?!" And the answer is, "Drink Amp energy drink!" One account holder on YouTube responded with, "Amp always makes me feel alot better and energized," which is how you want to feel after walking the "walk of no shame."
DDB Chicago's Bud Light: http://www.youtube.com/watch?v=ChTKKmsP0l8
First, let me remind you that this commercial was featured in the 2008 Cannes Lions International Advertising Festival, which is considered to be the equivalent of the Oscars, but for commercials. The way it was filmed entices me and makes me think it is a clip from a movie, because it is filmed so well. I like the humor in it. Most of the situations make me think, "Haha I know what that's like!" And I'm sure many others feel the same way. It's ironic, because guys are usually made fun of for drinking light beer. But here, Bud Light is implicitly trying to say that light beer, Bud Light in particular, is more masculine than white wine.
Ogilvy and Mather Worldwide's American Express:Wes Anderson
I'm not as big of a Wes Anderson fan as I once was, since his movies are starting to get boring. Still, he's not a huge star and I like companies who represent the Indie underdog. It was very Wes.
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