What started as a vertically integrated t-shirt company, making quality t-shirts made in American factories with American materials, and not overseas in sweatshops, has developed into an international go-to store for staple items such as t-shirts, tights, leggings, sweatshirts, shorts, and now even pants with buttons and a zipper, all in a wide variety of colors.
Candace Matthews thinks: Hipsters and V-necks. She also thinks of New York. And nylon leggings.
Hannah Samper: They have good basics/staples.
I think of most hipster girls in Greensboro. And all over, but specifically, Greensboro.
They both think of the ads and how racy they are. But now they think maybe they're too vulgar. She heard that one of the photographers asked a girl model to masturbate, and the photographer took a picture of her face...
1 comment:
this is interesting information - however you need to analyze the brand using aaker's framework. think about the core identity, the value proposition.
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